Thanks to the magic of Firefox and a little beaut of an extension called Adblock, I haven't seen an ad online since I've been in college. No annoying Java overlays, no pop-ups or pop-unders, not a single interstitial screen (though occasionally I'll have to click through a blank one), not even text links delivered by Google. Do online ad rates account for this? Who's getting fleeced?
This might be one advantage broadcast news outlets have over those online; I can access and explore news site online at length without even seeing an advertisement, let alone clicking on one. Sure, TV viewers could record the news on their VCR or DVR and fast forward through the commercials, but they're much less likely to do so with time sensitive, live broadcasts like the news than they are an episode of their favorite sitcom. Why not just wait until the paper comes in the morning, otherwise?
Even newspapers can compel their readers to look at ads. People may have learned to glaze over them but they're still there. Readers can't get a version of the paper delivered to their door with all the ads cut out, which is basically what I'm getting online.
There's an idea, though. What if newspaper subscribers could pay a premium rate and get all a newspaper's content, sans ads, delivered every day? My parents would probably spring for that.
Tuesday, September 30, 2008
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1 comments:
Are you able to see pop-ups and things that are NOT ads? Just curious... like most of our redesigned website, while it does not use any pop-ups, relies heavily on javascript, Flash, etc.
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